Welcome to 523!

523 is Snapchat's one year creator program focused on growing and building diverse voices. We’re committed to helping creators from underrepresented communities get the support they need to succeed.

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A Partner Of 523

Ensemble, is a branded entertainment company powered by a curated group of more than 50 of the most popular multicultural digital content creators in North America. Its mission is to make the Creator Economy more equitable by providing creators with deeper, more collaborative relationships with brands and more access to mentorship, production and development infrastructure. Ensemble was co-founded by acclaimed producer, writer, actress and entrepreneur Issa Rae.

Meet Our 2024 523 Class

LaLa Milan

Lala Milan

As a new mom, LaLa specializes in comedy and lifestyle content for social media, bringing laughter and relatable moments to her audience. With a background in acting, hosting, and entrepreneurship, she blends her diverse talents to create engaging and entertaining content.

Joseph Arujo

Joseph Arujo

Joseph Arujo (he/him) is a 20-year old Latinx author, mental-health activist, and content creator based in Los Angeles, CA. From fashion and lifestyle, to comedy, travel, culture, and advocating for a variety of social causes, Joseph is uniting his online community and making a mark on the world.

Cindy Chen

Cindy Chen

Cindy is an avant-garde makeup art and fashion creator who provides an escape from reality through artistic storytelling, positivity, and humor. She left corporate life in 2020, after working as a senior visual designer to become a full time creator, making videos that inspire others to stay creative.

Kennedy Murray

Kennedy Murray

Kennedy Murray is a passionate content creator with a flair for fashion, makeup, and video editing. Dedicated to showcasing the diverse talents within the black creator community, Kennedy's work is both artistic and inspiring.

David Bullock

David Bullock

David Bullock is a lifestyle creator who highlights travel, fashion, watches, financial literacy and his marketing company, 907 Agency. Whether he is raising money for a nonprofit in Alaska or walking the red carpet at the Cannes Film Festival, he shares it all with his followers on Snapchat.

Davie Rickenbacker

Davie Rickenbacker

Reality TV Mogul turned Content creator Davie Rickenbacker is an innovative Blerd with an unquenchable desire to achieve that resides in Atlanta, Georgia. His material is based solely around Lifestyle Content, Cosplay Fashion, Reality TV, and all things Nerd.

Emmanuel Duverneau

Emmanuel Duverneau

I’m a self taught cook with a huge passion for food. My goal is to show how you can have fun in the kitchen jamming to music and even sneaking in a dance break.

Alan Henderson

Alan Henderson

Alan Henderson is a Washington, DC based creator with a love of architecture, DIY projects, and fitness. His "why" for creating content is to prove by example that your imagination is simply a preview of what can become your reality!

Jaylin Reed

Jaylin Reed

Jaylin Reed is a professional basketball player/content creator who loves to make relatable and funny content for all to enjoy.

Sofi Ibrahim

Sofi Ibrahim

The Odditty is a 25-year-old Nigerian-American immigrant who moved to the U.S. after a life-changing event in Nigeria. Over the past 8 years, she has built an online community of over 1 million followers by sharing her experiences and promoting body positivity, self-confidence, and empowerment. Holding a Master's degree in Conflict Analysis and Peacebuilding, she blends her expertise with her content, making her a respected thought leader at the intersection of social media, activism, and peace.

Zaina Sesay

Zaina Sesay

Zaina Sesay is a content creator and entrepreneur passionate about exploring fitness, wellness, and self-care to inspire transformative results. Through candid documentation of her journey in holistic lifestyle practices, including fashion and beauty, she fosters a community dedicated to personal growth and empowerment.

Dillian Frelow

Dillian Frelow

Dillian The Celebrity, (27) is an enthusiastic emcee, tv personality, and fashion content creator from Beaumont, Texas who focuses on authentically sharing his life stories and navigating challenges as a plus-size, queer, and black entertainer. Beyond visual appeal, Dillian The Celebrity aims to immerse viewers in his world through storytelling, showcasing his hands-on approach to fashion design and inspiring underrepresented communities to embrace creativity and self-belief.

Shannon Baker

Shannon Baker

Shannon is an Indigenous creative (Dakelh Dene) who has developed an incredible digital platform. She was one of the first 'Indigenous influencers' to showcase her culture in social media. She has a combined audience of 1.5 million engaged fans across channels like: Instagram, TikTok, Twitch, Facebook, Twitter, Snapchat, and Youtube. She's a multi-faceted artist,  producer, and actor. She is developing a reputation as a community leader who is inspiring the next generation of youth to follow their dreams, take up space and raise their voices. She is a thought-leader in digital spaces. She sees an overwhelming need for inclusive and safe environments that promote excellence for Indigenous people and women.

Tor’i Brooks a.k.a Bionic

Tor’i Brooks a.k.a Bionic

Tor’i Brooks, a.k.a. Bionic, is a multifaceted talent, entrepreneur, and former professional basketball and track and field athlete based in Los Angeles who has made significant strides in sports, entertainment, and media. Known for his dynamic roles as a television star, producer, director, and podcast host, he collaborates with various media outlets and spearheads initiatives like the series “Bionic Battlegrounds” featuring Will Urena, Brandon Jones, and Ty McKinney, with DP Kavin Alexander and producer Emmanuel Williams, and the nonprofit Beyond an Athlete with his sister, Olympian Tia Brooks-Wannamacker. “Bionic” stands for Being Intentional, Optimizing Network Interfaces Creatively showcasing his versatility and commitment to inspiring others.

Ydelays Rodriguez

Ydelays Rodriguez

Ydelays Rodriguez is a bilingual Latina content creator based in Los Angeles, originally from Venezuela. She started creating content in 2012, sharing beauty and lifestyle content, which evolved into a successful career with over 1 million followers across her social media channels. Her journey began in her grandmother's beauty salon in Venezuela, where her passion for beauty was sparked. Rodriguez values and loves her online community like family, fostering a relationship built on trust and gratitude. Highlighting kindness and positivity, she uses her platform to inspire and uplift her followers. Ydelays is loving a mom to her boy Matias, and also has her own beauty brand called Golden Dream Beauty. She advocates for Latina representation and empowerment in the beauty industry.

Sponsors

Supporting your success

Snapchat partners with sponsors who share our passion for the 523 Program and your success.

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Your Audience Awaits

Snapchat is a place where content creators can express themselves, live in the moment, learn about the world, and have fun together.

Impactful

See your content on Snapchat and create a greater impact with hands-on guidance from top industry experts.

Expressive

Flex your creativity as you develop content that’s made for Snapchat’s mobile-first audience.

Monetizable

Snapchat is a monetizable environment that supports our partners and creators as they build their business.