Welcome to 523!

523 is Snapchat’s first program designed to support and spotlight small content companies and creators from underrepresented groups.

523 for Content Companies

Taking content companies to new heights.

523 for Black Creators 

Helping emerging Black creators launch their careers.

Your Audience Awaits

Snapchat is a place where content companies and creators can express themselves, live in the moment, learn about the world, and have fun together.

Impactful

See your content on Snapchat and create a greater impact with hands-on guidance from top industry experts.

Expressive

Flex your creativity as you develop content that’s made for Snapchat’s mobile-first audience.

Monetizable

Snapchat is a monetizable environment that supports our partners and creators as they build their business. 

Embrace the Opportunity

If you’re as excited about the 523 program as we are, we’d love for you to be a part of it.