Accelerating opportunities

We know what it’s like to try and break into an industry. To have the dream, drive, and ambition, but not have the tools to make it real.

How it started...

We founded Snapchat to help people express themselves authentically, creating a space where they could connect with their real friends and learn more about the world around them. It was a big idea that we brought to life in a small office at 523 Ocean Front Walk in Venice, CA.

… how it’s going

We’ve come a long way since our time at 523, but the number still means a lot to us. We named this program after it because it represents everything we want it to be: an acknowledgement of our past that also inspires others to reconsider what's possible for their own business.

Your future starts here

The 523 program is designed to support and spotlight small, minority-owned* content companies and creatives that traditionally lack access and resources — particularly when compared to larger competitors and publishers. The goal is to help them build their businesses and audiences through the creation of Shows for Discover. Not familiar with Shows? Check out our FAQ to learn more.

A setup for success

We want this program to be the first step towards something greater for our 20 successful applicants. That’s why, over the course of six months, we’re committed to providing them with the following.

Funding and resources

Funding of $10,000 USD per month to support your investment in concepting and filming content for Discover — our curated content platform.

1:1 mentoring

Mentorship from our Content + Media Partnerships team on how to best leverage the Snapchat platform to increase your engagement and business goals.

Partner education

Intimate workshops that provide insight into the Best Practices that’ll help you be successful, with sessions from experts across Snapchat — including Creative Strategy, Monetization, and more.

Exposure and marketing

Inclusion in our announcements and public events related to the 523 program.

Community engagement

Opportunity to connect with other companies within the 523 program, and build a stronger network through Snapchat.

Embrace the opportunity

If you’re as excited about the 523 program as we are, we’d love for you to be a part of it.

1Minority-owned businesses are those that are 51% owned and operated by individuals who identify as any of the following: Black (includes African American, a person of African descent), Hispanic/Latino/Latinx (identify as Hispanic or Latino with ties in Latin America, and can be of any race), Asian, Indigenous (Aboriginal Australian, Alaska Native, First Nations, Native American, Native Hawaiian, Pacific Islander), Middle Eastern / North African / Arab, non-binary, LGBTQ+, Veteran, Disability, Women.