Accelerating Opportunities

We know what it’s like to try and break into an industry — to have the dream, drive, and ambition, but not have the tools to make it real.

How it started...

We founded Snapchat to create a space where people could express themselves authentically, connect with real friends, and learn more about the world around them. It was a big dream that we brought to life in a small office at 523 Ocean Front Walk in Venice, CA.

How it's going...

We’ve come a long way since our time at 523, but the number still means a lot to us. 523 exists because it represents who we are and everything we strive to be. It’s an acknowledgement of our past that also inspires others to reconsider what's possible for their own business.

Your Future Starts Here

The 523 program aims to build a pathway to success for content creators from underrepresented groups to ensure our ecosystem reflects the diversity within our community.

Setup for Success

We want 523 to be the first step towards something greater for selected applicants. That’s why we’re committed to providing the following.

Funding and Resources

Funding of $10,000 USD per month to support your investment in concepting and filming content that lives within Snapchat.

1:1 Mentoring

Mentorship from our Creator Partnerships team on how to best leverage Snapchat to increase your engagement and business goals.

Partner Education

Intimate workshops that provide insight into Best Practices — including sessions from experts across Snapchat e.g., Creative Strategy, Monetization, and more.

Exposure and Marketing

Inclusion in our announcements and public events related to 523.

Community Engagement

Connect with other content creators within 523 to build a more robust network.