Frequently Asked Questions

1. Why is Snapchat doing this?

Last year, in our first Diversity Annual Report, we publicly committed to becoming a more fair, inclusive and anti-racist company. We laid out our comprehensive strategy, with goals, to drive the change needed to live up to that promise within our company, our products, and our larger ecosystem of partners and vendors.

2. How does this differ from Snapchat’s Yellow Accelerator?

There are a few key differences: 

  • The Yellow Accelerator invests in companies that can contribute to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together.
  • Our 523 program is aimed to support and elevate minority-owned* content companies and creatives on Snapchat Discover by providing funding, resources, 1x1 mentoring and marketing.

3. Who can apply?

You can apply if you meet the following criteria:
  • Minority ownership* — which is to say at least 51% of your company’s ownership must come from one or more underrepresented groups
  • Have gross revenue in 2021, or the last 12 months, less than $5M
  • Have less than 20 full-time employees
  • Agree to comply with our content guidelines
  • Agree to our content terms and conditions

4. Can I apply if I’m not in the US?

Yes! We encourage participants from all over the world to apply.

5. How will you select program participants?

Submissions will be evaluated by the following criteria:
  • The ability to produce a regular cadence of premium, creative Snapchat Shows 
  • Evidence of existing content that can be repurposed for Snapchat
  • Content that must be made for mobile and tailored for Snapchat
  • A personal statement providing compelling reasons why your business should be selected
  • Evidence of your company’s overall potential to benefit from the accelerator

6. When will I know if I’ve been selected? 

If selected, we will reach out to you by March 1, 2022.

7. How much funding will participants receive?

Applicants will receive $10,000 USD per month during the course of the program.
8. How many companies will be selected for the program?

We’ll be selecting a total of 20 companies.
9. If I’m successful, how long will the program run for?

This is a six-month program that will run from April to September 2022.

10. If I’m successful, where will my content be shown?

Successful applicants will create Shows that’ll live on Discover — our curated content platform that’s the fastest way for Snapchatters to be informed, entertained, and learn about the world around them.

11. What are Shows?

Shows are entertaining, 3-5 minute episodic videos that are released at a regular daily or weekly cadence. They’re fast paced, made for mobile, and optimized for Snapchat. Learn more here.

12. Can I only use content produced during the 523 program?

No! This is all about showcasing your creativity, so you can reuse and reproduce content that already exists on other platforms or your owned-and-operated properties — in addition to the great content you’ll be producing during your time with the 523 program.

13. Who can I contact if we have questions?

For general program inquiries, please contact us at

14. What if I want to withdraw my application? 

If you need to withdraw your application to the 523 program for any reason, please contact us at

Embrace the opportunity

If you’re as excited about the 523 as we are, we’d love to have you on the program.

1Minority-owned businesses are those that are 51% owned and operated by individuals who identify as any of the following: Black (includes African American, a person of African descent), Hispanic/Latino/Latinx (identify as Hispanic or Latino with ties in Latin America, and can be of any race), Asian, Indigenous (Aboriginal Australian, Alaska Native, First Nations, Native American, Native Hawaiian, Pacific Islander), Middle Eastern / North African / Arab, non-binary, LGBTQ+, Veteran, Disability, Women.